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Is “healthy food” really more expensive?

It depends on how you compare foods:

  • price per calorie (unhealthy foods cost less)
  • price per edible weight (healthy foods cost same or less)
  • price per typical portion (healthy foods cost same or less)

In-store grocery shopping

Before you shop

  • Do a quick clean-out of old foods.
  • Take inventory of what you already have.
  • Make a list.
  • Take pictures of your pantry, fridge, and recipes.
  • Plan for foods to do double-duty.
  • Pick a strategic time to shop.
  • Shop alone.
  • Don’t shop hungry.
  • Try to shop at the same stores.

While you shop

  • Grab a smaller cart.
  • Compare unit prices.
  • Check expiration dates.
  • Opt for store brands.
  • Shop for seasonal produce.
  • Look high and low.
  • Use a store savings card or app.
  • Be cautious with coupons and bulk foods.
  • Pay for convenience where it matters most.

After you shop

  • Store foods using the “first in, first out” method.
  • Be strategic about how and where you store foods.
  • Prep what needs to be prepped.
  • Double-check expiration dates.

Online grocery shopping

PROS

  • Save time
  • Save energy
  • Less likely to forget things
  • Fewer impulse purchases
  • Shop anytime
  • Many stores offer free pick-up

CONS

  • Learning curve
  • Quality of items
  • Substitutions
  • Shopping ruts
  • Delivery fees and tips
  • Items may cost more

What the lazy dietitian uses

Walmart

  • $98/year for Walmart+ membership
  • Free grocery pickup and delivery over $35
  • Substitution preferences
  • Order modifications
  • Easy to get refunds

Amazon

  • Part of Amazon Prime membership ($139/year)
  • Free grocery pickup over $35
  • $120/year for free grocery delivery over $35
  • Substitution preferences
  • Order modifications
  • Easy to get refunds